Marketing Assistant

Location: Vancouver, WA

Department: Marketing

Type: Full Time

Min. Experience: Entry Level

Over the past 80 years Columbia Machine, Inc. has become one of the world’s leading manufacturers of concrete products equipment and palletizing solutions, serving customers in over 100 countries. Located just across the river in Vancouver, WA right off of I-5 and just 10 minutes from downtown Portland, Columbia Machine is one of Vancouver’s largest employers. A family owned business since 1937, Columbia Machine offers a competitive benefits package including medical, dental and vision. If you are looking for a company that values its employees then log on to http://www.columbiamachine.com/ for more information.

JOB PURPOSE

Provides Support to the Marketing Department by implementing administrative systems, procedures, and policies and monitoring administrative projects.

Essential Duties and Responsibilities:

1. Assists with Marketing department workflow

  • Responds to requests for information and distributes sales videos, brochures, and other promotional materials
  • Assists with trade shows, direct mail campaigns, and performs some creative writing
  • Maintains the supplies inventory by checking stock to determine inventory level, anticipating needed supplies; placing and expediting order for supplies; verifying receipt of supplies.
  • Maintains marketing files, coordinating meetings, preparing correspondence, memos, direct mailings, switchboard coverage as needed, and various other departmental projects.

2. Utilizes SalesForce.com to manage customer relationships

  • Maintains Mailing List, Inventory, Competitor, and related databases
  • Provides monthly and annual sales, won/loss, inquiry activity, and quote sent activity reports

3. Conducts market research to identifies marketing opportunities

  • Monitors brand status and competitive landscape for Concrete Products equipment
  • Helps to define niche focal points, and tailor marketing materials to actively pursue these markets

4. Supports domestic and international sales channels

  • Provides sales support by implementing new or updated marketing materials to meet specific customer or industry needs
  • Maintains marketing material quality by proofreading the content of all print advertisements, brochures, videos, press releases
  • Facilitates the distribution of promotional materials to the sales team

5. Supports internal and external customer service

  • Follows up on marketing leads, filters queries appropriately, maintains customer relations, and completes follow up surveys
  • Understands and documents internal and external customer needs and expectations and communicates to appropriate team(s) when an expectation will not be met

6. Contributes to the continuous improvement effort

  • Documents processes and procedures, eliminates non-value added activities, and participates in cross functional CI teams

7. Maintains professional and technical knowledge

  • Establishes personal networks, participates in professional societies, attends professional workshops and reviews publications

8. Contributes to team effort

  • Willing to attempt new assignments or fill in for others as needed; accomplishes other duties as assigned

9. Participates in applicable SOP and SWI training

Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Knowledge, skills and/or abilities:

Knowledge-

           Software

Intermediate

  • Adobe Suite
  • Apple OSX
  • Microsoft Office (Word, Excel, PPT, Outlook)

Basic

  • SalesForce.com

Skills-

Advanced

  • Organizational
  • Interpersonal communication
  • Problem-Solving

Intermediate

  • Analytical
  • Project/Process Management
  • Clerical/Secretarial
  • Computer/Technical
  • Written and Oral Communication

Abilities:

  • Ability to provide a respectful work environment for others
  • Ability to work well with others in a team atmosphere.
  • High level of creativity
  • Strong technical aptitude and the utmost attention to detail

Education and/or Experience:                                            

  • High School Diploma or GED required
  • Bachelor’s degree in Marketing or Business Administration preferred
  • Experience in advertising, publication design, website design and trade show implementation preferred
  • (Entry Level) < 12 months or work experience is acceptable

 

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